Natural Intelligence

The rule, in full

Why some of this costs money

The line is what a thing costs to deliver, not what it is worth.

What that looks like

Free

Costs nothing to give you, so it costs nothing.

Pay what you want

Costs nothing per copy and took months to write. Pay what it is worth to you, including nothing.

Fixed price

Costs us something every time it runs, so it has a price. The page says what it costs and why.